Throw shade, not plastic

With frames made from 100% post-consumer recycled plastic shampoo bottles!

Sustainable Salons has so far kept 355,650kg of plastic salon waste in circulation and out of landfill since its inception, taking innovation to the next level by turning valuable resources into trends through a closed-loop collaboration with eyewear giant, Dresden Vision.

‘The Shampoo Collection’, the world’s first sunglasses, prescription sunglasses, and prescription glasses frames created entirely out of recycled shampoo bottles.

Sustainable Salons is a comprehensive resource recovery program and social enterprise designed for the salon environment – collecting pre-separated materials from salon businesses. Committed to finding recycling and repurposing solutions, Sustainable Salons proudly keeps up to 95% of salon waste out of landfill and in circulation.

‘The Shampoo Collection’ is available in Dresden stores around the globe and online, the forward-thinking, genuinely sustainable, closed-loop solution seeing plastic shampoo bottles collected from Sustainable Salons’ members across Australia and New Zealand recycled into signature black Dresden frames.

The Dresden glasses system is a sustainable alternative to the cyclical, disposable, eyewear fashion industry. The company, Co-founded by Bruce Jeffreys and Jason McDermotts, is on a mission to bring high-quality, sustainably made glasses to the globe.

Sustainable Salons has been working with hair, beauty, barber, dermal, and pet-grooming industries to rescue salon waste from landfill and find innovative repurposing solutions that benefit the planet and the community since 2015.

A focus on meaningful and powerful collaborations lead Sustainable Salons to Dresden Vision; an ethical, socially and environmentally sustainable eyewear brand.

With the current recycling landscape being so uncertain, Paul Frasca, Sustainable Salons’ Co-founder and Managing Director and Bruce Jeffreys, Dresden Vision’s Founder, are proving that pushing boundaries and thinking outside the box can result in game-changing ideas.

Elmar Kert (DV) teaches Paul Frasca (SSANZ) about the moulding process

Paul Frasca says, “Sustainable Salons believe in innovation, and through our collaboration with Dresden Vision we are achieving just that! So far, Sustainable Salons has rescued 355,650kg of plastic from landfill and given it a new life. ‘The Shampoo Collection’ is one of those amazing innovative ideas we were able to bring to life, together with a company that shares our sustainable values and vision for the future.”

It’s a chance for us to not only create the world’s first closed-loop product created entirely out of shampoo bottles but also to educate consumers about the impact their lifestyles can have on the environment. If you’re having your hair done at a salon, what is their recycling policy? Are they adding to the problem or becoming part of the solution? When you visit a salon that uses Sustainable Salons, you know that your waste isn’t going to landfill and that’s the message we want to share.

Ewelina Soroko (SSANZ), Bruce Jeffreys (DV) & Paul Frasca (SSANZ) at Dresden Newtown

Founder of Dresden Vision, Bruce Jeffreys says, “This project is something we’ve always dreamed of; linking up with a business that has a waste problem and collaborating to create a new, exciting product. It’s not only amazing in terms of recycling waste but we also hope it acts as a catalyst to encourage innovative thinking for future uses of waste plastics.”

‘The Shampoo Collection’ available in Dresden Vision stores globally or online at DRESDEN.VISION