It’s Mother’s Day this Sunday; this occasion has traditionally been a fantastic growth opportunity for the salon industry with special in-salon services and packages, gift vouchers, retail gift boxes, along with promotions for new clients, rebookings and much more!
Although things don’t quite look the same for mum’s special day this year, it doesn’t mean those opportunities have completely dried up. Turns out mamas everywhere can still feel pampered thanks to the many salons ising to the occasion to explore fresh avenues.
We’ve collected our top 5 ideas from our clever Sustainable Salons Members to inspire your salon gifts this Mother’s Day.
1. Gift Vouchers
Take the decision-making out of the process for your clients…a Gift Voucher is the go-to gift option this Mother’s Day. Promote the salon gift vouchers to your clients to purchase for their loved ones this Mother’s Day. If your salon is currently closed, they can redeem the voucher for a service or product when you reopen.
Hot tip: Digital gift vouchers are the perfect solution for clients in need of a last-minute gift this weekend!
2. Mother’s Day Gift Sets
Open or closed storefront; a themed gift set is the perfect present to offer this Mother’s Day. These boutique sets can be made up of existing salon stock, or could be created in collaboration with other local business owners. If your salon is currently open, you could also offer in-salon pick up for those in need of a gift asap.
3. Free In-Salon Services
Now is the time to treat our mums to an in-salon pamper sesh! Offer complimentary pampering services such as a blow dry or head massage when clients book their existing salon services this Mother’s Day weekend. If your business is currently closed, include a free add-on service for later like a Lash Lift with every gift voucher purchased this Mother’s Day!
4. Mother’s Day Product Giveaway
Stay engaged with your clients and hold a Mother’s Day Giveaway on your socials. Encourage your followers to like, tag friends and share your post for the chance to win. The Giveaway prize could include a hamper of your salon stock, something sustainably-minded from our Rewards Shop (bonus: zero cost to your bottom line!), or it could be another opportunity to partner with other businesses in your area.
5. Mother’s Day Makeover
Take care of those mamas in need of a post-iso haircut with Free Makeovers this Mother’s Day. Hold a giveaway on your socials for a free Mother’s Day makeover or offer a special ‘Makeover’ deal for your clients to purchase for their special mums this weekend.
Has your business embraced Mother’s Day in a creative way? Share your idea with us on the Sustainable Salons Members Facebook Page.